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Innovation | itmagz.com
Seek MobiSolv For Commercial Breaks! PDF Print E-mail
Written by Cholena Deb   
Tuesday, 08 July 2008 00:00

With a strong desire to compete globally, businesses tend to ignore local customers who can be reached only through their native language. However, some organisations do understand that innovation is fruitful only if it is accessible to the common man in every nook and corner of India, MobiSolv is one of them.

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Sneakcast. Picture Perfect! PDF Print E-mail
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Written by Cholena Deb   
Tuesday, 24 June 2008 00:00

Is a keyword-based search engine suitable to search for video clips? Don't you need an exclusive search engine that understands your queries and produces relevant results? If you think there already are many of those....think again. Sneakcast is intelligent enough to prove that it's different and better.
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Anantara: A New Generation In The Outsourcing Continuum PDF Print E-mail
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Written by Janani Gopakrishnan Vikram   
Monday, 16 June 2008 00:00

They have not come up with an all-new business paradigm, yet what they have done is innovative. It requires immense talent to recognise the benefits of a model that worked in another industry, to adapt it, prove its worth, and make it work in the IT space. It takes even more talent--and guts--to react to discontent by proposing a radical solution.
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"You need to innovate at every leg." PDF Print E-mail
Written by Janani Gopakrishnan Vikram   
Monday, 12 May 2008 00:00

NASSCOM has recognised Financial Technologies' DOME solution as a market-facing innovation. DOME (Distributed Order Matching Engine) is an integrated matching engine for commodities as well as equities, providing trading, surveillance, real-time pre-trade risk management, clearing, and settlement. Dewang Neralla, director for Technology at Financial Technologies, speaks on what makes DOME innovative, and a potentially leading product for next-gen financial markets.

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"To face the needs of the masses, market-facing innovation is crucial." PDF Print E-mail
Written by Janani Gopakrishnan Vikram   
Tuesday, 06 May 2008 00:00

Media Lab Asia is yet another company to have proved recently that socio-technological products work well in the Indian market, in terms of technology, markets, and personal satisfaction. Media Lab was recognised by NASSCOM in the market-facing innovation category, for Sanyog, a multi-lingual (English, Hindi and Bengali) augmentative communication system for the speech-impaired, and for children affected with neuro-motor disorders, such as cerebral palsy. S.N. Goswami, MD & CEO, Media Lab Asia, gives us an insight into the company's operations in the wake of the NASSCOM awards, to get a better idea about the innovation.

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A Research Centre Working On The Art Of Science PDF Print E-mail
Written by Vandana Sharma   
Wednesday, 18 June 2008 00:00

A journey through the corridors of one of India's best research centres provided not only interesting insights about the research scenario in the country, but also about what makes MSR India a dream destination for any researcher.

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A Desk To Process All Bills And Payments, Online PDF Print E-mail
Written by Vandana Sharma   
Monday, 09 June 2008 00:00

Here is an electronic payment platform that, the company claims, is the only one that integrates multiple payment and settlement options into one unified platform for processing transactions in real-time. No wonder firms from virtually every vertical are turning to this desk!
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A Whole New Animated World! PDF Print E-mail
Written by Vandana Sharma   
Tuesday, 06 May 2008 00:00

The trend to rope in popular film stars to promote brands/products may just become a thing of the past. Instead, colourful, humorous and witty animated creations may soon grab the spotlight. We take a look at this rather fresh approach to creating promotional content that may change the way we perceive advertising!

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"Identifying and addressing the market right, is a critical success factor." PDF Print E-mail
Written by Janani Gopakrishnan Vikram   
Thursday, 01 May 2008 05:30

The mobile space is growing into a mammoth one, and is understandably seeing many start-ups mushroom. Mango Technologies recently came out with an application framework for low-cost terminal devices like mobile phones, media players, etc. This is the lowest-memory-footprint solution in its segment, with differentiating features for terminal devices, and was recognised as a market-facing innovation by NASSCOM this year. Lekh Joshi, co-founder and CTO, Mango Technologies Pvt Ltd, elaborates on this innovation, as well as on the general culture of innovation prevalent in the organisation.

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