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- Innovations That Power WebEx’s Online Meeting Solutions
We take a look at the innovations behind Cisco's successful WebEx Web meeting products suite.
The global consulting firm, Frost & Sullivan, recently presented its 'Market Leadership' award to Cisco WebEx. The company was adjudged the leader in the Indian audio and Web conferencing services market on the basis of the company's revenue growth, market share, productivity, market and technology innovations.
According to statistics revealed by Cisco WebEx, the company has over 3.5 million users, and 1,25,000 online sessions with participants joining in from over 94 countries on a daily basis. Kiran Datar, managing director, Cisco WebEx Technology Group, attributes this success to the innovative product suite that the company has developed over time.
Datar says that apart from its technological brilliance, the company's SaaS (software as a service), on-demand collaborative applications have proved to be such a success because of the innovative manner in which the services are delivered to the customer.
The solutions seamlessly integrate into an enterprise's workflow, making its processes more productive and profitable, he adds. The applications support multipoint video conferencing, Web conferencing, telework and remote access of applications.
Some useful lessons
But the Cisco WebEx team learnt some valuable lessons from this episode and worked on an independent idea of delivering an on-demand software-as-a-service solution, as a Web capability.
Lots of companies are offering on-demand Web meetings services. So how does Webex make sure that its offerings stay ahead in the market? Datar says that the key differentiator is the Cisco Webex global collaboration cloud-a global network specifically designed for the secure delivery of on-demand applications and rich media content.
The key differentiator
"No traces of any meeting are ever retained on the network unless you record it specifically for future use. This is more like a telephone conversation where nothing gets recorded at the service providers' end. So users feel secure in exchanging any confidential data over the platform," adds Datar.
According to the company, apart from security, the network delivers lots of other capabilities as well.
To maximise the effectiveness of its services, the company also pays a lot of attention to the manner in which its services are packaged, priced and supported, besides technological innovations.
So, all-in-all, Cisco WebEx is practising a good mix of technology and process innovations to effectively address a market need related to a reliable and secure on-demand virtual meeting platform. The service may not be unique, but is definitely packaged intelligently. After all, hasn't someone rightly said, "Winners don't do different things. They do things differently."