Ravindran says, “We are receiving good feedback from users, with around 10,000 daily requests and subscriptions. Day-by-day, new ideas are brought in to be integrated in the service, thereby making it more powerful.” The company is also promoting GYAN as a brand for SMS back-end support for customers. “We are inviting selective tie-ups with Indian brands so that they can utilise GYAN to support them with SMS delivery. Since we operate on keyword identified content delivery, targeted advertisement packages will be ideal for those promoting their services/products,” explains Ravindran.

All set to continue innovating

“Innovation is inevitable when it comes to doing well in business. Making good products is the backbone of any company. The marketing is completely useless if you don’t have the right product,” says Ravindran. At Innoz, the emphasis is on getting the basics right and then using creativity to come out with some magic! “The deep attachment that we share with the platforms that we will be developing applications for, makes it impossible for us to ignore the requirements that arise. And when we apply creativity to addressing those requirements, you get the best,” feels Ravindran. Though in the initial stages of their careers, the founders have strong opinions on where their priorities lie. Ravindran points out, “The current mobile market in India can be candidly summed in the sentence: ‘If there’s one thing a user will never mind doing with a phone, it is SMS.’ Every phone has an SMS feature. Richer media services such as MMS/3G/GPRS (general packet radio service) could be the future, but SMS will continue ruling for at least another three years. SMS is becoming more and more mainstream and this only means that it is a wide thriving audience that we are catering to. GPRS may go if 3G rolls out, and 3G will also give way one day to a superior technology, but SMS is here to stay no matter what comes.”