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The challenges, and the way forward
But the real challenges were technical and came from the environment in which the tests were deployed and conducted, shares Aggarwal. "These were typically virus ridden computer labs of the different educational campuses, with uncertain hardware and flaky networks. Our assessment delivery technology had to be adapted to meet and overcome these challenges," he adds.
The content of the tests is sourced through a panel of experts from academia, such as Dr Vidya Kulkarni and Dr Shashi Khurana from the University of Delhi, Dr Maneesha Gupta from NSIT, etc. "An internal quality assurance team reviews the content based on inputs received from the industry survey about the skills that various verticals are looking for, and also for stylistic and grammatical correctness," says Aggarwal.
"We charge a substantially lower fee than consultants do to enable a large set of companies to hire candidates, comfortably. This is a great proposition for start-ups and SMEs in particular, since with little effort they can access the best of students, interview them at their premises and make offers," he adds.
On the campus side, AM has built relations with many educational institutions, including Delhi College of Engineering, Netaji Subhas Institute of Technology, Banasthali Vidyapeeth, NIT Allahabad, Kurukshetra University, and over 250 other campuses, shares Aggarwal.
Aggarwal believes that it's not just the technological superiority of a product that plays a role in the success of a start-up but also the strategy that it adopts to reach its target segment. He shares: "The team believes in first making people understand its core value proposition and gets endorsements from thought leaders to then create mass appeal through activities, such as sponsoring HR seminars, events, organising placement seminars, etc." AM also uses the Internet extensively for brand promotion, he adds.
AM is investing continuously in research to come up with innovations. The dedicated R&D team is continuously working on new product ideas to serve AM's broad vision-which is to create credible assessment products for multiple business verticals including IT, ITeS, BFSI, pharma, infrastructure, manufacturing, etc, says Aggarwal. "A matrix of assessment, delivery and process tools will ensure the relevance of our products across verticals, rapidly," he adds.
Now, even though AM has only been in business for a little over two years, it comes across as a firm led by an articulate and confident team that knows the relevance of adding new dimensions to its products portfolio as well as business model.
The AM team is equally meticulous when it comes to expense management, and identifying and retaining the 'right' talent to sustain its growth. Here's how the firm achieves this...