|
|
Technopreneurship
|
|
Written by Chandramouli Gopalakrishnan
|
|
Friday, 07 August 2009 00:00 |
|
| |
Tapping the enormous potential of rebels, and other insider tips on managing a tech business.
|
|
Read more...
|
|
 Here's a word of caution to aspiring entrepreneurs, who're so caught up with issues of the moment like VC funding, that they neglect building a strong foundation for their brand.
|
|
Read more...
|
 The business plan is one of the most important documents for an enterprise in search of venture capital (VC) funding. Here's a look at the key factors that make it attractive.
|
|
Read more...
|
|
 They are a small group of people, but they could well control the destiny of your start-up. Here's how to first spot and then make the most of early adopters and innovators.
in today's world, thousands of advertising messages are aimed at us. At the same time, attention spans are rapidly getting shorter and the lines between PR and marketing have gotten blurred. All this, coupled with social media and social marketing coming into play, has made it very challenging for start-ups and new products to reach out to users and create brand recall and recognition.
For a start-up company or brand (for simplicity, I will use ‘start-up' to refer to all these three entities in this particular article), it is an on-going, ever evolving process to build an identity, and to increase recall and recognition. With the increased clutter in the world around, it is very important for start-ups to clearly identify who they are reaching out to, what the message is, and the impact of the communication.
|
|
Read more...
|
 Steve Jobs' sudden decision to take a break from Apple has stirred up the debate on the impact a charismatic leader can have on a company. |
|
Read more...
|
|
|
|
|
<< Start < Prev 1 2 Next > End >>
|
|
Page 1 of 2 |
