Product marketing is a critical challenge for early stage Indian companies. As the area of focus expands from technology to the business (customers and revenue), companies recognise that marketing is as important as innovation.
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Here are five ideas for innovators in the telecommunications domain, to make the most of the eco-system and to extend the reach of their products and applications.
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So, globally, is Indian IT going to be tarred by the Satyam brush?
Business scandals tarnish names in a big way. No matter how much good work a firm has to its credit, one bad deed stands out like a sore thumb. The global telecom industry, for instance, still recalls the WorldCom fiasco with a grimace; Enron spells fraud in the energy industry, and Tyco will always be remembered for its CEO's mega-scaled embezzlement. So now that Indian IT is very much an integral part of the global tech industry, will ‘pulling off a Satyam' be indelibly linked to this industry?
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As cell phone-driven transactions increase, we take a look at opportunities for tech start-ups in mobile commerce.
Three hundred million and still counting, at a rate of 10 million every month... these are current estimates of the mobile subscriber base in India and its monthly growth rate, respectively,. With such a huge readily available client base, you could very well argue that mobile commerce is bound to be the next big opportunity for Indian techies. But are these subscribers really ‘ready' for mobile commerce, in the true sense of what the word means?
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One night, Army General Aureliano asked Colonel Gerineldo Marquez:
"Tell me something, old friend: why are you fighting?"
"What other reason could there be, old friend?" Colonel Gerineldo Marquez answered. "For the great Liberal Party."
"You're lucky you know," he answered. "As far as I'm concerned, I've only just realised that I am fighting out of pride."
-One Hundred Years of Solitude, by Gabriel Gracia Marquez
One of the pitfalls of leadership is letting your ego overtake your ideas. Persisting purely for pride is a luxury few leaders can afford.
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